Good design can make or break an ad. Well written copy doesn't stand a chance if your ad is not visually appealing. It's important to grab your audience's attention and hope you can make them linger long enough to read your message. Many times it's the graphic that lingers in the mind long after the heading or body copy message has been forgotten.

The layout of any ad is part of your advertising program. Through repetition and clarity of design, your target market should eventually begin to recognize your brand through the calculated use of design elements.