What experience do you have? I started out in advertising in the early 90's as the Advertising Director for a supermarket/supercenter chain in the Hudson Valley, New York. I put together their yearly advertising plan and monitored its execution and success. While there I was responsible for the output of their weekly circular, POP signage, ROP ads in local papers, promotions, etc. It was retail 24/7. From retail to manufacturing... I was Marketing Manager for a manufacturer of laboratory equipment for the biotech/pharmaceutical industries. The corporation's reach was global and so my focus was on building the brand on a global level. We advertised in the US, Great Britain, Europe and Asia. Trade magazines were a staple in the media mix. Attendance at trade shows was required each year. Exhibit booths, signage, promo items as well as the regularly available collateral pieces were all part of my job. I created the in-house design department. Marketing goals were set and measured. I developed the marketing plan for the year and then overviewed its application. Since establishing BoyDog Design I've completed various print, web, and social media projects. My clients have included local and national companies and organizations. I've also done production work for various advertising agencies. Here's a partial client list: Orange County System of Care (NY)
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