Beyond the creation of your website, there are opportunities to advertise via the websites of other organizations, publications, etc. You can
purchase a placement for a banner, button, or fully developed ad on many sites that are focused to your target market. This is a common occurence
on websites affiliated with a particular trade magazine. Many times you can acquire these online advertising placements when you sign a contract
for a specified number of ads. At other times, you can purchase space on these sites in a way that fits your budget and need for exposure.
Web advertising can give you additional recognition in conjuction with your print ads. These graphics are routinely used prior to and during
trade shows. You can also investigate the possibility of using them as a link from your supply chain partners to your website.
And lets not forget about e-mail campaigns. Probably the most economical way to communicate with your target market. I can create and distribute e-mails to your contacts.